Martechnology

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. 28 by Crain’s New York Business amongst the 100 Best Places to Work in New York City in the Large Employer Category.
In partnership with Best Companies Group, Crain’s surveyed more than 20,000 employees across all five boroughs on the types of work atmospheres, leadership styles, opportunities for mentorship and professional growth, traditional benefits, and atypical “work perks” that make a company a great place to work.

Many organisations are now recognising their current brand safety tools are not enough, and are turning instead to a blended approach to brand safety and suitability .According to a study commissioned by CHEQ and Digiday, nearly two-thirds of advertisers say existing brand safety tools are not fit for purpose.Unfortunately, 92% of respondents also stated they would forgo the use of brand safety tools if they were not achieving adequate reach, however 99% are seeking more customised tools to ensure safety, without sacrificing reach.
Modern marketers who want to thrive in the new marketing age

Over the years, programmatic advertising has become brands’ go-to technology to reach people with relevant messaging across channels and devices. Yet, it’s largely been powered by third-party cookies, which are falling out of favour as consumer privacy preferences continue to shift.
Growth rates in several APAC markets could easily accelerate with a push from publishers or advertisers. As these markets develop, the efficiency and effectiveness gains achieved by advertisers, agencies, and publishers elsewhere will become more apparent and fuel growth in APAC. It’s a defining point in time for